3 Key Reasons Why Small Businesses Are Not Getting Customers On Facebook

Posted by Otoabasi Umonting on Thursday, August 23, 2012 In : The Art Behind Social Media 


 I have had the privilege of learning how to marketing effectively on facebook and I must say I really appreciate my mentors for all they have done for me.I have, on my own, dug deeper into the platform as they make more changes, to find out what works and what doesn't.

I have tested some strategies that worked and some that didn't work.

Based on the experience I have in facebook marketing, I can easily spot problems small businesses are making and what they are doing right.

There are a lot ...

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Does Your Facebook Fan Page Suck?

Posted by Otoabasi Umonting on Friday, July 13, 2012 In : The Art Behind Social Media 
 I have, as always, been doing extensive research on facebook to find out what other businesses/brands are doing, so I can learn from them.

The essence of this is not only to focus on the things I can gain, but the things I need to avoid... like a plague.

So, the timeline for facebook fan pages was forced on us, and we have now been given something new to work with - The Timeline of course.

But it still seems as if most of the small business owners are still in the dark. It's not enough for us t...

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5 Definite Reasons Why Small Businesses Are Failing On Facebook

Posted by Otoabasi Umonting on Saturday, April 14, 2012 In : The Art Behind Social Media 

There’s been a lot going on on Facebook; the new Timeline for pages change, which in my opinion looks pretty cool, and some security boost, based on the privacy issues they encountered.

There’s also the aspect of EdgeRank, which still confuses a lot of people (er… I’m not a coder, but the simple explanation I got about it was that it controls posts ranking on the news feeds – the more engaging your posts are, the more they get shared and commented on, the more your friends and friend...


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Facebook Changes: Are You And Your Business Timeline Ready?

Posted by Otoabasi Umonting on Tuesday, April 3, 2012 In : The Art Behind Social Media 

There's been a lot of uproar about the constant Facebook changes, and many businesses and business owners are jumping the gun. Some are saying that Facebook is "dead" to them, and are looking for new grounds.

Okay, hold on a tick! What makes you think the that new platform you're heading off to will not change as well? Here's what we all need to understand as online business people - these changes will always occur because we don't own the system.

Timeline invades facebook pages...

Now, Facebook...


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The Social Media Sting!

Posted by Otoabasi Umonting on Tuesday, October 25, 2011 In : The Art Behind Social Media 
Ever been stung by a bee before? I haven't, but I hear it's excruciating. How do you feel when all your marketing efforts on social media is not producing the results you desire? I mean you've done all you think is necessary to boost your business but there's still no improvement.
 
Does that mean it's not working? Would you consider quitting and looking for something else to do? 
 
Well, here's the thing... it's not really your fault. Social media was not originally created for online entreprene...

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My Top 3 Social Media Sites

Posted by Otoabasi Umonting on Wednesday, May 4, 2011 In : The Art Behind Social Media 

What's really this "Social Media" vibe that's getting everyone glued to their seats, with their eyes fixed on their computer screens, huh? I reckon a good number of people have forgotten what it feels like to take a little stroll in the park with "Billy the dog" on leash, wagging its tail about (I don't even have any pet...).

Well, here's the thing; social media has come to stay, period. It has taken over our lives in a pretty random way. Golly, how did it happen? I'm thinking it is an alien...


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Innovative Ideas - What Have You Got?

Posted by Otoabasi Umonting on Sunday, February 27, 2011 In : ENTREPRENEURSHIP 

It’s amazing how the world has grown with technology at a very fast pace. The internet storm is still on the high, and many people are making loads of fortune from it, because they have decided to leverage on its benefits. The sad part is that most people still don’t have the foggiest idea about what is really going on. It’s race that a few are running, while a vast majority of people are heading the other direction. To be able to determine where you ought to head to, you must have a so...


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SHORT CUTS AND LONG CUTS

Posted by Otoabasi Umonting on Sunday, June 13, 2010 In : POSITIVE THINKING 
Everyone seems to be moving the fast lane. Nobody needs the long process in life; they seek the easiest and fastest means to gain wealth. Often times, people indulge in dicey activities, just to make ends meet. "Life's a risk" they say, but not all risk has credibility. The risk to doing something good may take forever to yield the result we hope for, but if we do patiently wait, the dividends we'll reap will be great. Sadly, most of us would rather opt for devious avenues to gain wealth, whi...

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